Marketers are gaining awareness about creating mobile-friendly websites and software to offer a great online experience for online users. Nevertheless, they must never ignore mobile devices while creating and deploying paid ad campaigns. As mobile users are increasing, the chances that ads gain visibility on Smartphones are high. However, mobile devices have a small screen and it changes the way ads appear and influence PPC campaigns effectiveness. So, choose a mobile-friendly PPC approach to ensure that Smartphone users enjoy your ads and are influenced to click.

Reasons to create mobile-friendly PPC ads

  • Mobile-friendly PPC ads do not mean they aren’t compatible with desktop viewing. Mobile ad optimization is beneficial across all kinds of screens or devices.
  • In terms of numbers – an average adult spends more than three hours on their Smartphone daily. Currently, mobile usage exceeds desktop usage.
  • Google rewards mobile-optimized content first.
  • Mobile shopping is escalating consistently.
  • Mobile-friendly means prioritizing prospective client’s journey and overall user experience.
  • Mobile-friendly enforces you to become more creative to develop competitive interactive content.

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How to create mobile-friendly PPC ads?

To create mobile-optimized PPC ads, you will need to think about how to engage and convince users to click through. You need to consider everything ranging from interactive elements to visuals. They need to be designed in such a way that users are influenced t respond to your ad.

Mobile optimization for PPC ads can be conducted in several ways. Here are some things to consider creating mobile-friendly PPC ads.

Add interactive content

The main goal is to grab mobile viewers’ attention and interactive content is a great way. It helps to redirect attention from webpage content or app or social channel or game users are currently focused on. Interactive content can include playable mini-games like offering people a chance to play a game associated with your product or an engaging 360° video experience.

Virtual reality can also be added to the ad. For using this type of engagement, you will need to build interaction with mobile-friendly PPC ads pointing to interactive content to another platform. For example, create a mobile-friendly ad and encourage users to visit Snapchat and try sponsored filters to create different user’s faces or expressions. It not just engages mobile users, but even encourages them to share it with their friends on mobile platforms.

Keep text and videos concise and to the point

For your mobile-friendly PPC ads, it is crucial to instantly get to the point. Introduce your product or services quickly. Why do customers choose you? What pain points do your products or services resolve? Why do customers keep coming back? Hit to the point and skip the fluff talk.

Never forget to make a compelling and clear call to action talk. Make viewers curious and wanting for more. Tell them how to access more information i.e. to direct them towards your site or landing page.

A/B split testing for mobile-friendly PPC ads

A/B split testing is crucial on every kind of ad you create, especially mobile-friendly PPC ads that can benefit from it. A/B testing makes a vast difference in the effectiveness of marketing efforts. You can narrow and combine effective elements to generate better ROI. Side by side ads monitoring helps to analyze viewer’s behavior over time and you see which features, images, content, etc. garner engagement.

Include contact details

Customers need contact details like phone numbers and locations to connect with your brand. Offer user these options in-built in your ad campaign. They click on your ad and your location map or call number opens instantly. You save potential customers time and they move towards the sales funnel a step forward.

Optimize landing page for mobile users

Consider the overall campaign infrastructure, while creating mobile-friendly PPC ads. It is not just the ads but everything the visitor will interact with. You need to consider what action they will take after seeing your ad as well as responding to your CTA. This means, you need to have a mobile-optimized landing page.

If the landing page is hard to read or images are wonky or they need to scroll across plenty of space to reach the necessary content or they are unable to find the information then this creates frustration and they leave. Therefore, ensure to have your landing page optimized for mobile use for a better user experience. Images have to be clear, content short, and make sure there is no need for endless scrolling.

A successful PPC campaign helps to reach the target market, but be prepared for mobile users!

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